2023 / Research, UX & UI Design, Prototyping
Role:
Project Owner & Designer
2023 (1 month)
- Created and designed the prototype in Figma
- Ideated via worldbuilding strategy
- Created personas and conducted user research and a SWOT analysis
Tools:
Figma / Google Search & Icons
About the Project
Bundle is a revolutionary mobile app designed to help manage parents or soon-to-be parents with their family expansion journeys, and to empower individuals, couples or groups who want to grow their families beyond traditional childbirth. Its core function is to seamlessly manage and monitor parenthood and family planning experiences (including managing their journey with IVF via clinical pod*). It also offer a secure environment that connects and matches prospective parents with a range of medical experts, experienced families, and family expansion methods.
The app is designed for a fictional future where the societal landscape for family planning has rapidly changed. In this storyworld, many individuals, couples, and groups are exploring alternative paths to parenthood due to personal preference, inability to have a child through natural childbirth, or dissatisfaction with natural childbirth.
The idea was inspired by Policy Horizons Canada, wherein they said “State-funded initiatives such as publicly funded in vitro fertilization are offering women new choices regarding family planning in some countries.” This is what sparked the idea that maybe, just maybe, there’s a timeline where babies can grow in artificial pods—and we’ll need an app that can manage that journey for parents.
It is an academic project for the Master of Digital Experience Innovation (MDEI) program at the University of Waterloo Stratford School of Interaction Design and Business. We were tasked to worldbuild, look into a future, and design an app for that future.
The Work
The design process was pretty straightforward after the idea was born. I started with a lo-fi prototype, got feedback from peers, and moved to mid-fi.
Features I added include (but are not limited to) the ability to watch your baby in a pod (like watching your CCTV from your phone), connect with a community that you want to match with (similar to dating apps today), track your “bundles” i.e. your parenthood journeys, etc.
Visit the app’s detail page to view the full problem statement, specs, SWOT analysis, personas, and more.
Results
I enjoyed the task of going beyond this reality and designing for possibilities. Through worldbuilding, and a little more inspiration from Netflix’s Black Mirror, I was able to push myself into an idea that can benefit women everywhere, especially those who cannot have children. I got an A+.
*In this world, “IVF via clinical pod” aka IVF using artificial wombs is a state-of-the-art process that offers couples the option to use advanced clinical pods for nurturing and gestating a developing embryo, providing a unique and highly controlled environment for those who prefer this approach in their journey to parenthood. This is a fictional term.
Lo-Fi Gallery
Mid-Fi Gallery
Disclaimer: Bundle is an academic project based on a fictional story. Project details and citations are found in the app’s details page. This is not intended for commercial use.
KSY, MDEI | YOUR FULL-STACK PRODUCT SPECIALIST 