2019 / R&D, Presentation & Pitch Design
Role:
Researcher & Designer
2019 (3 month)
- Created and designed the final pitch deck
- User research, content audit, content strategy
- Strategy pitch
Tools:
Google Slides
Background
Campus Safety Watch was an already-existing application that Centennial College provides for students and faculty members. The app allows for quick and easy access to personal safety information and services on the go such as tips, maps, resources, etc. Despite its noble cause, the app needed improvement on its content and information architecture.
This was a project for the Interactive Media Management postgraduate program at Centennial College, Toronto. The content strategy proposal was a result of the collaboration of four individual works. We were tasked to audit Campus Safety Watch and provide actionable feedback for app growth and improvement.
The Work
The team was given a specific scenario which stirred the direction of the study: “My friend is receiving anonymous, harassing emails, and is becoming afraid to attend classes, not knowing where the emails are coming from.”
After conducting full content-audits of the app individually, all four members of the team combined the common and compelling pinpoints from the researches. We were able to boil down the problem into:
- Content. It was found in unexpected places, under unclear or undescriptive headings, with no contextual navigation.
- Navigation. There was an overall difficulty of navigating the app and lack of the most important navigation feature of all: a search bar.
- Redundancy. Many topic sections and pages are duplicated between sections.
We found that the main problem is it was difficult to locate proper resources within the application for students who are being bullied online.
The team followed a systematic methodology:
- Empathized, emulated, and asked the right questions
- Tried the app ourselves and let the questions guide us
- Used the audit and scoured the app for any relevant information
- Review and analyze the current content
- Develop a current state analysis
Which ultimately led us to the question that governed our research and analysis: If a student in this situation opened the Safety Watch app today, what information would he find?
I was assigned to gather the data, making data quantitative, put the numbers together and make the numbers meaningful to the client to motivate a change in the information architecture
Results
The team was able to deliver a Content Strategy proposal deck that would improve the interaction of students who are being bullied online. We emphasized that the purpose of each piece of content should be considered, and content should always be grouped into relevant categories. We also proposed a strategy on how to effectively communicate these messages e.g. consult with subject matter experts, keep it ITSA (Informative, Trustworthy, Supportive, Actionable), etc.
The deck was delivered to the app’s School Representative on December 2019.
Disclaimer: This is an academic project pitched to Centennial College. This is not intended for commercial use.
KSY, MDEI | YOUR FULL-STACK PRODUCT SPECIALIST 