2024 / Digital Marketing Strategy / Presentation Design
Role:
Researcher / Lead Designer
2024 (2 months)
- Created and designed presentation on Canva.com
- Conducted in-depth marketing research
- Worked with graduate students
Tools:
Canva / Google Docs / The Internet
About the Study
“Leveling Up: Exploring Netflix’s Gaming Strategy” outlines a digital marketing plan designed to establish Netflix Games’ presence in the gaming industry.
The presentation covers a situational analysis of Netflix Games, including its product overview, unique selling propositions, pricing considerations, placement strategies, and promotional efforts. It also delves into a customer analysis, focusing on Canadian streaming and gaming audiences and introducing a user persona, Kira Kalluk. This also utilizes the BCG Growth Share Matrix to position Netflix Games as a “Question Mark” with the potential to become a “Star” in the high-growth mobile and cloud gaming market. It is concluded with marketing driven SMART goals for enhancing engagement through targeted email marketing and driving growth by cross-promoting high-profile game offerings.
It is an academic project for the Master of Digital Experience Innovation (MDEI) program at the University of Waterloo Stratford School of Interaction Design and Business, owned and designed by a team of graduate students.
Behind-the-scenes
The challenges included working with a remote, 8-member team. We divided each section to sub-groups, and compiled all our research into a shared document.
My teammates did a great job with detailed findings, theme selection, coordination and content creation. My primary role was to assist and compress the research into an academic presentation, while providing research assistance where content is necessary.
We produced all supporting and required documents after the prototype was complete. The research was conducted throughout the term, but the presentation was completed within a week.
Results
I was able revisit and deepen my knowledge in digital marketing, building on 3 years of prior experience. I was able to effectively apply this expertise to a large-scale company project, bridging strategy and execution. Through this process, I strengthened my understanding of cross-channel campaigns, audience targeting, and performance analysis in a high-impact, fast-paced environment.
Key Outcomes:
- Reinforced foundational skills in digital marketing within a complex organizational context
- Gained hands-on experience working on larger audiences, budgets, and performance benchmarks
- Improved ability to align marketing goals with broader business objectives
Disclaimer: This presentation includes design elements inspired by Netflix’s user interface. These assets are used purely for academic purposes as part of a master’s program. We do not claim ownership of Netflix’s design or brand, and we are not attempting to replicate or sell any of their assets. Our intent is solely to enhance the visual appeal of the presentation and to draw on familiar design patterns for educational use. All rights to the Netflix brand and its design belong to Netflix, Inc.
KSY, MDEI | YOUR FULL-STACK PRODUCT SPECIALIST 