Marketing & Branding at Sparrow Connected

2020 – Today / Website Management, Graphic Design, Video Editing & Production

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Role:

Lead Designer

December 2020 – Today

Create, update, maintain the company website
Design, establish, and implement brand identity
Develop webpages, ads, imagery, graphics, videos
Design and create digital and printed promotional material, and manage procurement

Tools:

HubSpot / Adobe CC / MS 365

Overview

Sparrow Connected is an omnichannel internal communications platform. I’ve been part of the team since late 2020, and have since lead the company’s product design. I work closely with Product, Customer Success, and Tech teams in solving problems and enhancing features.

Prior to Sparrow I was a digital marketer for 3 years—proficient in SEO, social media management, web management, and graphic design—so I took on the same challenges when our marketing team was born.

Since our migration to HubSpot, I have lead the design with our rebranding, and created, published, and managed the website and its webpages—including designing our logo, and most website graphics and videos. I also design our offline collateral e.g. banners or printable materials, and manage its procurement.

Visit Sparrow Connected Omnichannel Platform to view my primary role with the product team.

The Work

We wanted a sleeker and modern brand. As we spun off from DevFacto Technologies, we needed to penetrate the industry with a strong identity. We modernized our logos, established branding, rebranded the website, rebranded our promotional and presentation materials, our ads, the voice and tone of our content, everything.

Website Design & Management

We revamped the entire website, and moved to HubSpot. I redesigned its graphics, selected the fonts, managed the templates, themes and modules, published landing pages, created some content, provided some marketing knowledge, guided the website’s user experience, and produced videos. Visit sparrowconnected.com.

Brand Identity

We wanted to keep our iconic sparrow icon, but go with the ongoing trend of curves and waves. The old logo was bulky, and we wanted a more approachable, yet eye-catching, style. I presented more 20 designs to the team before we reached this final design. Download PDF design samples from the company’s free downloads section.

Graphic Design & Videos

I create most of the graphics found on our website and social media channels or ads, while content or copy comes from the marketing team. I edit our videos, including the videos here on my website, and even simpler ones you’ll find in our LinkedIn, like our podcast videos.

Digital and Printed Promotional Materials

Aside from the web aspect of my role with the marketing team, I also design our digital and printed promotional materials, from our PowerPoint templates to our pull-up banners. I also manage procurement for any printed materials e.g. looking for suppliers, providing suppliers any necessary designs, and coordinating logistics. Download PDF design samples from the company’s free downloads section.

Results

In 2020 and 2021, the team received funding from Resolute Ventures, a national venture capital firm based in San Francisco, California; received 1.4 million dollars in federal funding from PrairiesCan, one of 11 recipients selected from hundreds of Edmonton and area companies; and established an Advisory Board.

I continue to work with the marketing team as support, but my primary responsibility with Sparrow is with the product team. Learn more about my work with the product team.

Visit sparrowconnected.com for more company details.