# Karen Sue Ann Y.

##### Mktg & UX Specialist / Graphic Designer

About me ▾
▹ Professional
▹ Personal
My work ▾
▹ Graphics & Tattoos
▹ Printed collateral
▹ Online / Social Media
▹ Videos
▹ HTML/CSS
▹ Events
Contact me ▸

## I. About this human

### I.A. Professional life

I started out at a very young age, volunteering for summer jobs since I was 15 years old. I learned so much from administrative work and balancing journals to creating and managing nationwide events and digital campaigns since then— and yes, I still want to learn more.

Choose a category ▾
▹ Recent experience ▹ Past experiences ▹ Skills ▹ My tools and languages ▹ Education ▹ Recognition

Or view my LinkedIn account here.

#### Recent experience

Digital Marketing and Events Specialist
IDP Education Limited / International English Language Testing System (IELTS)
» www.idp.com/philippines
May 2017 – June 2019 (2 years)
More details ▾
Job description:

- Managed and executed company events and campaigns;
- Planned and developed practices that improved customer & client experience, and project management;
- Created, coordinated and co-managed digital and traditional campaigns to generate company leads;
- Developed and managed outbound marketing communications;
- Managed the nationwide website via Oracle / SAP Hybris WCMS; assists in Search Engine Optimization and Marketing (SEO / SEM) to improve website traffic and reach;
- Designed and created artwork for company and client use;
- Procured and managed collateral and corporate items;
- Improved company presentations through themes, graphics, animation, videos, etc;
- Acted as the Officer-in-Charge for the marketing department in the absence of the manager and/or contact centre team leader;
- Assisted in the department’s budget and expense management;
- Prepared and delivered high quality output and reports for the marketing and sales department;
- Initiated solutions and strategies, and developed internal processes to improve overall performance

Lead Conversion and Communications Specialist
IDP Education Limited / International English Language Testing System (IELTS)
» www.idp.com/philippines
October 2016 – April 2017
More details ▾
Job description:

- Assessed, qualified and assisted individuals who require international student placement services via communication facilities;
- Implemented initiatives in converting them into company leads;
- Co-managed digital and traditional campaigns and events;
- Acted as the right hand man of the Marketing Manager

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#### Past experiences

Graphic Artist, Videographer and Field Volunteer
World Vision Development Foundation, Inc.
» worldvision.org.ph
August 2016 - November 2016 (part-time job)
Intern & Reporter
The Manila Times
» manilatimes.net
June 2015 - August 2015
Office & Finance Assistant
La Marea Homeowners’ Association, Inc.
» lamareasanpedro.com
April 2014 and April 2015 (summer job/s)
Event Staff & Field Staff
Education Development Center (Philippines)
» edc.org
May 2014 (summer job)

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#### Skills

- Digital marketing and optimisation
- Social media management
- Website content administration and management

- Event planning and management
- Data analysis and management
- Digital layouts, graphics and arts

- Public relations and collateral development
- Creation of digital communications
  (e.g.Electronic Direct Mailing)
- Basic User Experience designing

- Basic knowledge in Accounting
- Basic music and video editing
- Reporting, writing and publishing
- Sketching and painting

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#### My tools & languages

- Adobe Creative Cloud
  - Photoshop
  - Indesign
  - Illustrator
  - Premier Pro
- Micorsoft Office
  - Powerpoint
  - Excel
  - Word
  - Publisher
- WCMS management
- Facebook/Instagram Ads Manager
- HTML
- CSS

#### Education

- Centennial College, CA
  - Postgraduate diploma,
    Interactive Media Management
    Toronto, CA
    » centennialcollege.ca
    2019 - (ongoing)
- University of Santo Tomas, PH
  - Bachelor of Arts,
    Major in Journalism
    Manila, PH
    » ust.edu.ph
    2012 - 2016

#### Recognition

- Global Excellence Awards (GEA)
  at IDP Education Limited
  - “Terrific Transformation”
    — Winner, 2019
  - “Outstanding Leadership”
    — Nominee, 2018
- Southeast Asia (SEA) All Stars Awards
  at IDP Education Limited
  - “Leadership Impact”
    — Runner up, 2019
  - “Rising Stars Leadership Award”
    — Runner up, 2018 & 2019
  - “Terrific Transformation”
    — Nominee, 2018

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### I.B. Personal life

I was born and raised in the Philippines; and was created by an Operations/Human Resource Directress and an Architect. I have only one sibling, who I am proud to say is a Doctor of Veterinary Medicine. In 1996, my sister had to accept that she wasn't an only child anymore.
Using five adjectives, I guess I can say I am (1) family-oriented, (2) goal-oriented, (3) chill, (4) empathetic, and (5) curious.
I believe in the natural sciences; in my family's decisions; and that all dogs just want love. In contrast, I do not believe in religion (but I do have my own concept of a "god"); that cats are evil; and that you can cheat your way through life.
Also, I live by the golden rule. And I design my own tattoos. Keep scrolling to view some of my work!

## II. My work

### II.A. Graphics and Tattoos

Note: Hover or tap on an image to check which designs have been inked.

View more on IG ▸

### II.B. Printed collateral

Note: Hover or tap on an image to see the description.

8.8cm x 5cm
Business Cards
A4
Info Booklets
34.5cm x 24cm
Calendar
8.5cm x 5.4cm
Company ID
A4, 3-fold
Flyers
A3, 2-fold
Mags/Booklets
2.06m x 4.87m
Pull Up Banners

### II.C. Online and Social Media

Note: Hover or tap on an image to see the description.

Static Ads
Desktop view
FB Sample Ad
E-mail banners
Mobile view
IG Sample Ad
Carousel Ads
Desktop view
IG Sample Ad

### II.D. Edited/Shot Videos

Video editing is not my strongest suit, but I still enjoy shooting and editing (especially music and candid-shot videos).

### II.E. HTML / CSS

These are some sample pages I altered via HTML or CSS using website content management systems to create manageable sustainable layouts for the company.

- Event registration pages
- IDP IELTS Philippines: parnter agents page
- IDP IELTS: IELTS Test Dates page
- IDP IELTS: Registration procedure page

### II.F. Events

Here's a list of all the major events I had managed— from pre-event and promotions to execution and evaluation.

- Study in Australia and New Zealand Open Day
  (May 2019)
- Choose Canada: International Education Fair
  (March 2019)
- Go Global: Australia and New Zealand Education Fair
  (February 2019)
- Choose Canada: International Education Fair
  (January 2019)
- Log in to the Tech Age: IDP IELTS Agents’ Recognition Night 2018
  (November 2018)
- Australia Showcase: International Study Sessions
  (October 2018)

- Go International: Canada Education Fair
  (October 2018)
- Study in Australia and New Zealand Education Fair
  (August 2018)
- Study in Australia and New Zealand Fair
  (April 2018)
- Canada Showcase: Study Abroad Sessions
  (March 2018)
- Study in Canada: IDP Education Fair
  (January 2018)
- IDP IELTS Agents’ Recognition Night: Alliance 2017
  (November 2017)

- IDP New Zealand Education Fair
  (October 2017)
- IDP Canada Education Fair
  (October 2017)
- Breakthrough: Transform your future
  (Australia and New Zealand Education Expo, August 2017)
- Canada Open Day: Education Fair
  (June 2017)
- Dicover Australia, New Zealand and Canada: Study Abroad Sessions
  (May 2017)
- Pushforward: Study in Australia and New Zealand Fair
  (March 2017)

References are available upon request.

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