Karen Sue Ann Y.
Mktg & UX Specialist / Graphic Designer
8.8cm x 5cm
Business Cards
I. About this human
I.A. Professional life
I started out at a very young age, volunteering for summer jobs since I was 15 years old. I learned so much from administrative work and balancing journals to creating and managing nationwide events and digital campaigns since then— and yes, I still want to learn more.
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Or view my LinkedIn account here.
Recent experience
Digital Marketing and Events Specialist
IDP Education Limited / International English Language Testing System (IELTS)
» www.idp.com/philippines
May 2017 – June 2019 (2 years)
More details ▾
IDP Education Limited / International English Language Testing System (IELTS)
» www.idp.com/philippines
May 2017 – June 2019 (2 years)
More details ▾
Job description:
- Managed and executed company events and campaigns;
- Planned and developed practices that improved customer & client experience, and project management;
- Created, coordinated and co-managed digital and traditional campaigns to generate company leads;
- Developed and managed outbound marketing communications;
- Managed the nationwide website via Oracle / SAP Hybris WCMS; assists in Search Engine Optimization and Marketing (SEO / SEM) to improve website traffic and reach;
- Designed and created artwork for company and client use;
- Procured and managed collateral and corporate items;
- Improved company presentations through themes, graphics, animation, videos, etc;
- Acted as the Officer-in-Charge for the marketing department in the absence of the manager and/or contact centre team leader;
- Assisted in the department’s budget and expense management;
- Prepared and delivered high quality output and reports for the marketing and sales department;
- Initiated solutions and strategies, and developed internal processes to improve overall performance
Lead Conversion and Communications Specialist
IDP Education Limited / International English Language Testing System (IELTS)
» www.idp.com/philippines
October 2016 – April 2017
More details ▾
IDP Education Limited / International English Language Testing System (IELTS)
» www.idp.com/philippines
October 2016 – April 2017
More details ▾
Job description:
- Assessed, qualified and assisted individuals who require international student placement services via communication facilities;
- Implemented initiatives in converting them into company leads;
- Co-managed digital and traditional campaigns and events;
- Acted as the right hand man of the Marketing Manager
Past experiences
Graphic Artist, Videographer and Field Volunteer
World Vision Development Foundation, Inc.
» worldvision.org.ph
August 2016 - November 2016 (part-time job)
World Vision Development Foundation, Inc.
» worldvision.org.ph
August 2016 - November 2016 (part-time job)
Office & Finance Assistant
La Marea Homeowners’ Association, Inc.
» lamareasanpedro.com
April 2014 and April 2015 (summer job/s)
La Marea Homeowners’ Association, Inc.
» lamareasanpedro.com
April 2014 and April 2015 (summer job/s)
Skills
- Digital marketing and optimisation
- Social media management
- Website content administration and management
- Event planning and management
- Data analysis and management
- Digital layouts, graphics and arts
- Public relations and collateral development
- Creation of digital communications
(e.g.Electronic Direct Mailing) - Basic User Experience designing
- Basic knowledge in Accounting
- Basic music and video editing
- Reporting, writing and publishing
- Sketching and painting
My tools & languages
- Adobe Creative Cloud
- Photoshop
- Indesign
- Illustrator
- Premier Pro
- Micorsoft Office
- Powerpoint
- Excel
- Word
- Publisher
- WCMS management
- Facebook/Instagram Ads Manager
- HTML
- CSS
Education
- Centennial College, CA
- Postgraduate diploma,
Interactive Media Management
Toronto, CA
» centennialcollege.ca
2019 - (ongoing)
- Postgraduate diploma,
- University of Santo Tomas, PH
- Bachelor of Arts,
Major in Journalism
Manila, PH
» ust.edu.ph
2012 - 2016
- Bachelor of Arts,
Recognition
- Global Excellence Awards (GEA)
at IDP Education Limited- “Terrific Transformation”
— Winner, 2019 - “Outstanding Leadership”
— Nominee, 2018
- “Terrific Transformation”
- Southeast Asia (SEA) All Stars Awards
at IDP Education Limited- “Leadership Impact”
— Runner up, 2019 - “Rising Stars Leadership Award”
— Runner up, 2018 & 2019 - “Terrific Transformation”
— Nominee, 2018
- “Leadership Impact”
I.B. Personal life
I was born and raised in the Philippines; and was created by an Operations/Human Resource Directress and an Architect. I have only one sibling, who I am proud to say is a Doctor of Veterinary Medicine. In 1996, my sister had to accept that she wasn't an only child anymore.
Using five adjectives, I guess I can say I am (1) family-oriented, (2) goal-oriented, (3) chill, (4) empathetic, and (5) curious.
I believe in the natural sciences; in my family's decisions; and that all dogs just want love. In contrast, I do not believe in religion (but I do have my own concept of a "god"); that cats are evil; and that you can cheat your way through life.
Also, I live by the golden rule. And I design my own tattoos. Keep scrolling to view some of my work!
II. My work
II.A. Graphics and Tattoos
Note: Hover or tap on an image to check which designs have been inked.
II.B. Printed collateral
Note: Hover or tap on an image to see the description.
II.C. Online and Social Media
Note: Hover or tap on an image to see the description.
II.D. Edited/Shot Videos
Video editing is not my strongest suit, but I still enjoy shooting and editing (especially music and candid-shot videos).
II.E. HTML / CSS
These are some sample pages I altered via HTML or CSS using website content management systems to create manageable sustainable layouts for the company.
II.F. Events
Here's a list of all the major events I had managed— from pre-event and promotions to execution and evaluation.
- Study in Australia and New Zealand Open Day
(May 2019) - Choose Canada: International Education Fair
(March 2019) - Go Global: Australia and New Zealand Education Fair
(February 2019) - Choose Canada: International Education Fair
(January 2019) - Log in to the Tech Age: IDP IELTS Agents’ Recognition Night 2018
(November 2018) - Australia Showcase: International Study Sessions
(October 2018)
- Go International: Canada Education Fair
(October 2018) - Study in Australia and New Zealand Education Fair
(August 2018) - Study in Australia and New Zealand Fair
(April 2018) - Canada Showcase: Study Abroad Sessions
(March 2018) - Study in Canada: IDP Education Fair
(January 2018) - IDP IELTS Agents’ Recognition Night: Alliance 2017
(November 2017)
- IDP New Zealand Education Fair
(October 2017) - IDP Canada Education Fair
(October 2017) - Breakthrough: Transform your future
(Australia and New Zealand Education Expo, August 2017) - Canada Open Day: Education Fair
(June 2017) - Dicover Australia, New Zealand and Canada: Study Abroad Sessions
(May 2017) - Pushforward: Study in Australia and New Zealand Fair
(March 2017)
References are available upon request.